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Spreading the Good Stuff for Plastic Free July…

posted on: July 5, 2017
in: Our blog

It’s Plastic Free July and in the aftermath of the recent ABC TV series War on Waste it is no longer possible to hide from our shocking reliance on single-use plastics and our love affair with ‘waste’.

If like me, you have spent the best part of 10 years slowly increasing your use of plastic, consuming unnecessary packaging at the rate of knots, and welcomed in most weeks by throwing out half your fridge contents, then you would have also watched the War on Waste with shock and horror and… ‘OMG, how did I not know takeaway coffee cups were not recyclable’!

The shame!

However, this is not a #spreadingthegood stuff post about shame, blame or hiding under a rock because it is just TOO HARD to go ‘plastic free’ for one month, let alone long term!

It’s a story about how you can help alleviate the problem we have ALL created and about taking small steps to REDUCE your reliance on single-use plastics and all the very handy, convenience items we are now starting to realise are just a big fat waste!

The good news is there are so many small steps you can take to help mitigate this very large problem.

Here are some simple solutions to consider:

  • Use your recyclable shopping bags – keep them in the car, remind your kids to ‘remind’ you and don’t compromise when a shop assistant automatically places your items in a plastic bag… there are always better options.
  • Don’t throw your food waste in the bin. The War on Waste taught us that greenhouses gas from food waste alone ranks as the third biggest emitter in the world… scary stuff! Solutions: get some chooks, compost your food waste, make a meal plan and stick to a shopping list to reduce waste in the first place.
  • Take steps to reduce the Big Four single-use plastics: take away coffee cups, plastic bags, straws and single-use water bottles. The solutions to these are pretty simple: buy a reusable coffee cup, use recyclable shopping bags, say NO to straws and take your own reusable drink bottle.

None of this stuff is rocket science but more about breaking bad habits to create space for new ones.

During July, and throughout the year, there is a strong collective of passionate individuals and organisations making a noise about our plastic usage and offering simple solutions to reduce our waste.

Locally, the Plastic Bag Free Echuca Moama (PBFEM) movement is gaining momentum and has enjoyed huge community support for its Boomerang Bags project.

Boomerang Bags Echuca-Moama (an arm of PBFEM) has been overwhelmed by support for its community sewing bees to create a stock pile of recycled bags for use as sustainable alternatives to plastic bags.

The bags, stamped with a ‘borrow and bring back’ logo on the pocket, will be made available at selected stores and community locations for shoppers to pick up when they forget their own reusable bags – genius!

Those who take a Boomerang Bag are encouraged to continue reusing it and importantly, spread the word and start a conversation with family and friends.

The success of the sewing bees will ensure more to come so get in touch here if you’re keen to help, but don’t worry if you can’t sew… there are many ways to support this volunteer group.

The Campaspe Regional Library has a fantastic display during July, organised by Campaspe Shire Environmental Projects Officer Samantha Ferrier (founder of PBFEM), which provides a wealth of information and tools to support Plastic Free July. Pop in and check it out for yourself.

Also during July, Campaspe Shire has teamed with the newly established Echuca Food Store and Organics and Echuca Neighbourhood House to present the movie Just Eat ita food waste story. This screening on July 20 at Moama Anglican Grammar is a timely response to both the War on Waste and Plastic Free July and is tool to improve your knowledge and inspire your own plastic free and food waste campaign.

And if you’re not yet convinced about the impact of our plastic obsession or lack of responsibility when it comes to food waste, here are a few sobering facts to motivate change in your home, school, workplace or community:

  1. Every piece of plastic ever made still exists somewhere in the world, in some shape or form.
  2. Forty per cent of bananas are thrown away by farmers because they don’t fit standards set by supermarkets.
  3. Australian families throw out more than $3,500 worth of groceries a year.
  4. In 2014/15 Australians wasted 3.3 million tonnes of food – enough to fill the MCG six times.
  5. So much plastic ends up in our waterways and oceans that scientists predict there could be more plastic than fish in the ocean by 2050.

Do you need any more reasons to take your recycled shopping bags to the supermarket this week?

 

Christy xo

TSW

#spreadingthegoodstuff #plasticfreejuly #waronwaste #everyonesresponsibility

Spreading the Good Stuff for community…

posted on: June 30, 2017
in: Our blog

Continuing on with our Spreading the Good Stuff community series, which features local initiatives and volunteers improving the lives of many, this week we are shining a light on Murray Human Services – a not-for-profit organisation providing support to adults living with disability in our region.

Murray Human Services (MHS) was established back in 1963 and is passionate in its mission to partner with adults living with disability to live fulfilling and meaningful lives.

Operating services here in Echuca Moama, and further afield at Swan Hill, Kerang, Kyabram, Cohuna and Rochester, the MHS team supports 200 adults in a range of programs aimed at building capacity to achieve positive outcomes.

Social and community participation, health and wellbeing and lifelong learning underpin the organisation, which aims to enhance the lives of those involved, offering greater choice and independence.

MHS is well known for its robust and well-recognised social enterprise Task Force, which offers employment opportunities for participants to engage in meaningful work, where they receive a wage and ongoing support. The Task Force holistic approach includes family support, liaising with government bodies and incorporates both social and community skills and inclusion. The program employs 85 supported employees across sites at Echuca, Swan Hill and Kerang.

Community support is key at MHS and a strong band of volunteers, including the newly established and enthusiastic women at FUNRaising Committee, work hard year round to raise much-needed funds via regular events and activities.

In mid June MHS and Task Force Echuca were lucky to receive a boost from the generous team at Airbiz – an international aviation consultancy.

As part of its yearly conference Airbiz contributes to a community project and MHS was chosen as recipients for this year – quite incredible for a humble organisation based in regional Victoria.

Airbiz donated both time and the materials to transform a MHS site and within just a few hours the crew of 39 people had the job done with additional support from locals including Macca’s Painting.

MHS explained the day with Airbiz, and ongoing support from its volunteer base, are great examples of community partnerships and what can be achieved when people work together for the benefit of many.

Murray Human Services#spreading the good stuff.

 

Christy xo

TSW

Spreading the Good Stuff for community…

posted on: June 16, 2017
in: Our blog

 There is little doubt Echuca Moama is a giving community and in our mission to shine a light on the good news through our weekly Spreading the Good Stuff  blog we come across examples of this generosity everywhere.

Over the coming weeks we’ll be featuring local initiatives and volunteers changing lives for the good in our riverside community.

First cab off the rank this week is the newly established Murray River Tea Rooms – a social enterprise of disability support agency Community Living and Respite Services (CLRS).

Opening its doors only six weeks ago, in the former Moama Newsagency building on Meninya Street, Murray River Tea Rooms is a unique business venture aimed at supporting CLRS clients to obtain life-long skills, which can be successfully transferred to employment.

This 20-seat cafe offers hot drinks and cakes in an ‘Op Shop’ setting – selling wares from the CLRS Recyclability Centre – with revenue from sales and goods sold reinvested to ensure ongoing business sustainability and opportunities for people with disability.

Assisted by support staff: Glenn, Kellie and Sandra, up to seven CLRS clients serve barista style coffee, high quality teas and scrumptious cakes and scones five days a week and have been blessed with a steady stream of customers since day one.

It has become a hot spot for friends of all ages to meet for coffee and small corporate groups gathering to plan the week ahead (FREE Wi-Fi is available), and all have contributed to 100-120 customers per day visiting to show their support for Murray River Tea Rooms and the Recyclability program.

Established two years ago, Recyclability is a CLRS community-recycling program, coordinated by people of all abilities, involving regular kerbside collection of recyclable goods sold via its Percy Street site and now at the tearooms.

A team of 30 volunteers and clients deliver 800 flyers per week to local households, creating a steady stream of recycled goods and a sustainable business model with the added benefit of reusing so much of the ‘stuff’ we don’t need anymore – now there’s a win, win!

Murray River Tea Rooms was built around the same sustainable model, drawing support from the corporate community and as program manager Sandra explains, “it fosters a sense of community and is a great example that not all donations have to be monetary”.

“Local companies have supplied a lot of our initial set-up equipment, daily bread and milk requirements and other perishable products… it’s a real win, win,” said Sandra.

Sandra explained there are so many ways to support this enterprise in the form of donations and also in time as a volunteer sorting treasures in the op shop or, if you have barista skills, you could find yourself behind the coffee machine whipping up a latte or cappuccino.

Up to 10 dozen scones are donated and delivered fresh each week and local catering businesses regularly provide homemade cakes for sale, contributing to a community-driven sustainable business model with huge potential for growth.

Importantly though, the social skills and community interaction CLRS clients have experienced has been life changing and for Mikayla (pictured middle) her work experience has opened up a whole new world, where she has gained both skills and confidence.

“The outcomes for the clients have been amazing and have well and truly exceeded our expectations,” explained CLRS CEO Suzanna Barry.

Suzanna suggested with continued support from the community, particularly in the form of volunteering, the opening hours (Mon-Fri 8am-4pm and Sat 8am-1pm) could be extended on weekends and for pre-arranged functions.

So if you’re looking for a quality scone and one of the best coffees on the Moama side of Murray, pop into Murray River Tea Rooms and help support a social enterprise doing great things to improve the lives of those with disability in Echuca Moama and spread the word… it’s good stuff!

Christy xo

TSW

#spreadingthegoodstuff #community #echuca #moama #socialenterprise

 

 

Choosing kindness in the face of fear

posted on: June 9, 2017
in: Our blog

As the curtain falls on another desperately sad week marred by terror, loss and heartbreak across the globe, we find ourselves in deep contemplation over the futility of it all.

 

When will this madness end? How much worse can it get? And is there anything we can do to make a difference?

 

If you’re at all like us, terrorism events like the ones which played out across the news this week – and in the weeks, months and years before – leave you feeling helpless and heavy-hearted.

 

Time and again we’ve heard our world leaders come out comdemning the evil ideology that drives these insidious attacks and as always their language is around ‘confronting and destroying’ the threat.

 

But how well is that working out for us?

When we talk about ‘destroying our enemies’ doesn’t that just fire them up more? Doesn’t it drive them to commit the next hideous act? And then the next?

 

Ofcourse it’s natural to feel rage in times like these – fury and a desire for revenge. But is that the answer?

 

Yes, we need to take a strong stand – but our actions, and the language we use to frame them, is so important.

Because one of the most dangerous things we can do is to raise the next generation of children with hate in their hearts.

 

And that’s where all this madness starts. With hatred. With fear. With marginalisation. And with that ‘eye for an eye’ and ‘us verses them’ mentality.

 

So what can we, in our own communities, and in our own families, do to make a difference? And is there any use trying?

 

It’s hard to say. But one thing we know for sure is that we don’t want our children to grow up in a world where they’re afraid to go out for dinner with their friends, to a concert with loved ones or to travel the world.

 

So at a grass roots level, we can start by choosing kindness and compassion – towards ourselves and all those in our midst.

 

This doesn’t mean we bury our heads in the sand and pretend the bad stuff isn’t happening. Not at all.

 

It’s our responsibility to be engaged, and to understand what’s taking place in the world around us. But it does mean that when the dust settles on tragedies like these, we have to look for the good. And when we find it, we celebrate it and we share it around like confetti.

 

It’s the media’s job to report the news of the world – and unfortunately more often than not it happens to be negative.

But we’re not the media. And we can choose to change the conversation if we’re willing to keep an open mind – and to bring kindness, respect and compassion to the table.

 

Because despite the depressing news streaming into our lives on a daily basis, there are always inspiring stories of hope, joy and kindness out there. Sometimes you just have to look a little harder to find them.

 

In our mind, the best thing we can do as individuals during challenging times like these, is to start thinking about the way we communicate and to take responsibility for the impact our words and our actions have on the world and all those around us.

 

We can either use our words to lift people up, or to tear them down.

 

The choice is entirely ours – and ultimately it will define who we are and the kind of world we live in.

 

 

X Lee

#spreadingthegoodstuff

Thank you for helping us Spread the Good Stuff…

posted on: June 2, 2017
in: Our blog

Thank you to everyone who came along to our third instalment of Spreading the Good Stuff Episode 3 – The Care Factor last night at Junction and to the incredibly brave Jaki Osborne who opened up about her family’s experience with foster and permanent care and gave us her heart.

The conversation was insightful, at times heart breaking and overwhelmingly uplifting, and epitomised what #spreadingthegoodstuff is all about – shining a positive light on even the most challenging of circumstances.

Jaki, her husband Brent, and their children are the best example of what it is to be truly selfless and that despite the frustrations and heartbreak of red tape and often confusing ‘processes’ they are a family committed to offering kids in need a loving and caring home life.

If you missed this inspiring conversation stay tuned for our Spreading the Good Stuff podcast COMING SOON and be sure to subscribe to our monthly e-news via our Facebook page or website to never miss an episode of this increasingly popular live conversation series.

 

Episode 4 is set for later this year and as a subscriber to The Splendid Word you will be the first to know who we are chatting with and which illuminating topic we will be shining a light on.

And be sure to spread the word to anyone who you think might benefit from an evening of insightful and inspiring conversation.

Thanks again to our event partner Junction Moama, everyone who came along, and the incredibly brave Jaki Osborne for sharing her inspiring story.

In the meantime remember to choose kindness and focus on the good.

Christy and Lee xo

#spreadingthegoodstuff #wordsforgood #thecarefactor

Spreading the Good Stuff for libraries…

posted on: May 26, 2017
in: Our blog

Here at The Splendid Word we love anything to do with reading, writing and words and it’s no secret we adore libraries.

So this week we are Spreading the Good Stuff for libraries and National Library and Information Week.

In my research for this blog I have been thinking about the following:

Firstly, how often do we visit our local library? And, how much value do we place on the importance of a library in our community?

Also, do we see libraries as having a promising future, considering the technologically driven and digital online world we now live in? And do people still read books… let alone borrow them from a library?

Many would argue that libraries are no longer relevant and will soon be a thing of the past, however the statistics tell us a different story.

In 2014-15 Australian Public Library national statistics identified an increase in the number of libraries to 1,631 from 1,530 in 2013-14 with 114 million visitors in 2014-15, up from 112 million in the previous 12 months.

This is a wonderful trend and one worth celebrating, considering the plethora of alternate online entertainment offerings these days.

 

There is little doubt though that the modern library has had to evolve to stay relevant by offering hub spots for free computer access and common meeting places for ideas and community campaigns.

A 2015 piece in The Conversation academic journal explained how libraries in the US are becoming ‘ideas labs’ where students meet to explore and learn new technologies.

Libraries across the world are also taking a lead in connecting people and supporting the disadvantaged.

The Brooklyn Public Library provides ‘pop-up’ libraries for homeless people and also opportunities for children to read books with parents who are incarcerated.

Closer to home, libraries in Melbourne offer regular writing workshops, even music recording studio sessions, social media and technical device training and importantly, a social meeting place for the wider community.

You might of heard about the Melbourne based library program offering a ‘meet and chat’ session for complete strangers, aimed at breaking down social barriers and reclaiming the importance of having a face-to-face ‘conversation’ – often referred to as dangerously rare in our modern, screen-based online world.

The Campaspe Regional Library, situated in one of Echuca Moama’s most picturesque locations at the stunning Aquatic Reserve, offers what has to be the best river view from a public library in the state, as well as an abundance of programs and workshops for all ages. Ranging from traditional Book Clubs and Storytime and Lego Club for children to Tech Time sessions for older adults, author visits and book launches, there’s something for everyone.

During this year’s Library Week from May 21-28 the Campaspe Library is celebrating in style with a full program of activities. My pick would be the Culinary Book Club for all things food related and also the Sunday Session talk on how to improve your health.

 

So if you haven’t yet made plans for the weekend, pencil in a visit to your local library where you’ll be surprised about what’s on offer. You might even borrow a book to read!

For more information about Campaspe Regional Library activities visit the Facebook page or website today and feel free to share your library experience across social media to share the love for our libraries.

Christy xo

TSW

Plastic bags… how do you rate?

posted on: May 12, 2017
in: Our blog

pbfem-logoToday we are Spreading the Good Stuff for plastic bags… sounds a little strange I know.

Specifically, we are talking about the lack of awareness for the number of plastic ‘things’ that have crept into our lives, especially plastic bags.

The #spreadingthegoodstuff element of this blog comes in the form of local lady Samantha Ferrier and her dedicated team at Plastic Bag Free Echuca/Moama (PBFEM).

This crew is working hard to draw to our attention, in a positive and community-minded way, to our reliance on single-use plastics.

But this is not a story about shame and guilt or what we are ‘not’ doing in terms of our waste and the impact it is having on our local and global environment. It’s about awareness and giving credit where it’s due: to the PBFEM movement.

This movement has had a significant impact in our humble riverside town, since its inception in early 2016, by inspiring folk to become aware of their plastic habits and creating practical platforms for change.

Samantha explains their intention is to “empower our community to willingly transition away from the use of plastic shopping bags, through education, awareness and providing viable alternatives.”

Change is difficult when we need to break old habits. But it can be done.

Communities and many states across the country (except Vic, NSW and WA), and around the world, are making the switch to more biodegradable waste and are eliminating plastic bags.

Some of the poorest countries in the world have banned plastic bags and on a recent trip to Ramingining, an Aboriginal community in Arnhem Land, I noticed the supermarket only provides brown paper bags for groceries – awesome!

Across Victoria 75 towns have either gone plastic bag free or have a community group campaigning for change. Many are tourist towns, similar to Echuca Moama, and the vast majority of locals and tourists are embracing the ‘inconvenience’ of no plastic bags.

We can all do our bit at home, school, work and in our community to reduce the amount of single-use plastics we use and become more aware of our every day choices.

The PBFEM movement delivers practical ideas in spades and broadens our perspective on what it means to be plastic bag free and embraces the mantra of small change, big difference.

Australians use more than 10 million single-use plastic bags every day and once discarded these bags have a devastating impact on our environment, particularly on precious marine life.

These ‘handy’ plastic bags are also built to last, with research indicating one bag will survive for 1000 years – bloody hell!

And despite an obvious groundswell of support for ditching our reliance on plastic items it seems Australians are a little behind the rest of the pack when it comes to reducing waste and eliminating single-use plastics.

Clearly it’s time to act but where do we start?

Let’s take a quick look at the big four items when it comes to single-use plastics and one simple alternative for each:

  • Plastic shopping bags = use material shopping bags and remember to keep them in your car (I suspect this is a big one for many of us).
  • Take-away coffee cups (particularly the lids) = ask for no lid or take your own cup. BYL Espresso in Echuca now sells Keep Cups and will take 50 cents off each coffee purchase – nice work guys!
  • Single-use plastic water bottles = buy reusable drink bottles, particularly stainless steel or BPA free.
  • Plastic straws and utensils = say ‘no thanks’ to straws and carry your own fork.

Yes, eliminating all plastic from our lives is a huge undertaking, and a little overwhelming, however we can all play a part to reduce our reliance on plastic items.

There are also many ways you can support the crew at PBFEM and their Facebook page and website include a wealth of knowledge about how you can become involved.

In the meantime choose one area where you can reduce your plastic intake this week and let us know how you go over on our social pages.

Thanks to Samantha and the PBFEM crew for highlighting an important social and environmental issue which clearly needs our attention.

Good luck!

Yours in Spreading the Good Stuff,

Christy xo

#spreadingthegoodstuff #banthebag #nomoreplastic #community #echuca #moama #environment

Hands up if you love podcasts?

posted on: April 28, 2017
in: Our blog

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Hands up if you love podcasts?

We are a little in love with the podcast world at the moment and can’t get enough of our favourite conversation shows. And what’s not to love? Podcasts offer the perfect story on the go – easily accessibly and digestible – and allow you to either nibble on a bite-size 15 minute chat or gorge on two-years’ worth of epic conversations. This is a topic we have been itching to talk about on the blog for ages, so today we are spreading the good stuff for podcasts.

For those new to the platform, podcasts are pre-recorded audio conversations, available through a specific channel (iTunes for most listeners), which can be downloaded to your computer or device and listened to whenever you want via a FREE subscription.

Despite podcasts arriving on the scene back in 2004, popularity of the medium didn’t gain momentum until 2013 with a boom, which has since witnessed (according to Apple) more than 1 billion subscribers across 8 million different podcasts.

The range of podcast shows is exhaustive, covering both fiction and non-fiction and everything from pre-existing radio programs to in-depth discovery and interview shows.

Popular, series-based podcasts have dominated the most-listened-to lists for years now, including Serial, This American Life, and a recent combination of the two S-Town which, to be honest, I’m too scared to start listening to in fear of being lost down the ‘rabbit hole’ and never coming out. There’s obviously a damn good reason why these podcasts are so popular.

Comedy podcasts also rate high and offer a little light relief from addictive conversation-based shows or drama series that WILL keep you up all night. In late 2015, English lad Jamie Morton started his own podcast, My Dad Wrote a Porno after discovering his dad had written a porno and decided to read it aloud each week with commentary from a couple of friends – genius and pretty bloody funny. WARNING: this is definitely NOT the podcast to have playing with kids in earshot.

There’s certainly something for everyone in the podcast world and the beauty is that anyone can play in this space if they have the time, the skills and, importantly, something interesting to say.

Someone who always has something interesting to say, a good friend of ours and recent panellist at the second instalment of our Spreading the Good Stuff live conversation series, Brady Trelfall has just launched his very own podcast: Tell Me Your Tales and is already up to episode 13. Brady is a primary school teacher and elite middle distance runner and God only knows how he finds the time to produce a fortnightly episode. However, for those who know Brady know he’s a passionate guy and once he sets his mind to something, there’s no stopping him. Great work Brady! Do yourself a favour and go check out Brady’s unique and insightful conversations here.

Online statistics indicate the average age of podcast listeners is 30, which is interesting, and when our recent work experience student, Carla confessed she was a huge fan we were keen to find out what a 20-year-old listens to, why and when? Here Carla explains:

“Podcasts are wherever, whenever: on a long drive, on a walk, while you’re cleaning your room. You can pause, rewind and fast forward. I definitely see the usage of podcasts expanding around my age group. In the same way as books, people are recommending and reviewing. They also feel very intimate, like you’re part of the conversation even though you can’t talk back. And the fact that you’re in control of when they’re played, means you don’t have to miss a beat!” Here’s Carla’s three favourite podcasts:

  1. No Filter by Mia Freedman – interviews
  2. Hamish and Andy – comedy
  3. My Dad Wrote a Porno – comedy

If you’re trying to figure out where to start try some recommendations from friends and family or jump on ITunes where you’ll find an estimated 250,000 – 270,000 podcasts to choose from.

To help you along the way, here’s some of our favourites, in no particular order:

  • Slow Your Home (these guys are so good they now have their own podcast channel, Jack Rabbit FM) – lifestyle
  • The Mindful Kind – mindfulness
  • Up For A Chat – self improvement
  • The Wheeler Centre – great conversations
  • The Wellness Guys – wellness
  • The Brand Newsroom– media and communications

And here’s the current top 10 courtesy of iTunes:

  1. S-Town
  2. My Dad Wrote a Porno
  3. Conversations
  4. Serial
  5. Stuff You Should Know
  6. Hamish and Andy
  7. TED Talks (audio)
  8. Australian True Crime
  9. This American Life
  10. The Joe Rogan Experience

We’d also love to hear from you about your recommendations and when and where you listen to your favourite podcasts.

Jump on over to our social pages and spread the good stuff for podcasts.

In the meantime, happy listening!

Christy

TSW x

#podcasts #spreadingthegoodstuff #conversations #wordsforgood

A big week for The Splendid Word…

posted on: April 20, 2017
in: Our blog

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Last week was a big week for The Splendid Word. Firstly we graced the front cover of this month’s Bella Magazine promoting the third instalment of our Spreading the Good Stuff live conversation series set for June 1 – which was a little overwhelming but exciting all the same. Click here to see more on this and grab a copy from the Riverine Herald office before our mums nab them all!

Secondly, we hosted our first work experience student, which made us feel all grown up and very much a bona fide business. Second year Communications and Marketing student, Carla Arcuri shared her knowledge and passion with us in the lead up to Easter and we thank her for rolling with the craziness that is school holidays in the Splendid Word home-based office.

Here are some thoughts from Carla about why she chose to join our flourishing firm for a week and also why she loves the world of communications and marketing:

 “Throughout this week I’ve been doing work experience alongside the clever ladies at The Splendid Word (TSW). I’m 20 years old and currently in my second year of a Bachelor of Communications (Advertising) & Business (Marketing) at Charles Sturt University, Bathurst and I’m originally from Sydney.

Through regular trips to Kerang (to visit my boyfriend whom I met overseas in 2015), I’ve fallen in love with the slower country lifestyle and the strong sense of community it nurtures. I’ve always found Sydney to be a bit of a ‘bubble’ and I’ve become adamant that one day I’ll settle somewhere with a bit less hustle and bustle.

With this dream in mind as I progress through my degree, I have begun to assume (from my early experiences) that my chosen career must involve big agencies, billboards, bright lights and film studios and would not easily translate into a rural context.

However, the more I begin to understand what marketing is the broader my prospects have become and the perception that marketing is about manipulating people into buying things they don’t need isn’t quite as black and white as I first assumed.

Marketing, for me, inspires people to provide solutions for consumer problems and controlling business activities to unite buyers and sellers for a mutually beneficial exchange. This is what draws me to marketing – it is so dynamic and continues to evolve. And this is because people continue to evolve… and marketing is about reaching people.

In his book titled ‘All Marketers are Liars Storytellers: the power of telling authentic stories in a low-trust world’ renowned author, marketer and public speaking guru Seth Godin talks about the importance of finding products for your consumers and not consumers for your products.

He declares “marketing is no longer about the stuff you make, but the stories you tell” – a philosophy which I’ve very much seen embraced here at TSW.

I originally found Christy and Leonie through their website and was drawn to the innovation of their business, and within such a beautiful part of the world. Through applying their skills in writing they are helping businesses tell their story. From my understanding of marketing, this develops the genuine, transparent and trustworthy traits that consumers look for when making a purchase.

Marketing works to improve business performance, but it also has the ability to make the world a better place. I see this being executed by TSW as they encourage much needed positive dialogue. These discussions create a positive interaction between human beings, and this sense of trust is extremely beneficial from a business point of view.

I’ve been so inspired while working with TSW and feel wonderfully empowered that one day I too will be able to discover a way to utilise my skills to help make a positive impact – wherever that may be.”

Wow, thanks Carla for your incredible insight (at such a young age) and also for the compliment you have paid our business about what we are trying to achieve – we’re so thrilled you noticed this from afar.

We hope to see you again soon down here in Echuca Moama and wish you all the very best in your degree – we’ve no doubt you’ll go places and would love to share our gorgeous patch of regional paradise with you some day down the track.

Christy

TSW x

 

 

Spreading the good stuff for footy season…

posted on: April 18, 2017
in: Our blog

March 24th, 2017

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Dust off the boots, it’s footy season and we’re spreading the good stuff for all forms of AFL: a connector of people and the community.

I’m not your most dedicated AFL fan (more of a cricket lover), however I do love the idea of weather cool enough to pull on a beanie and rugging up for a game of footy, local or otherwise.

And there’s the footy food of course: hot pies with sauce, delicious local chicken kebabs in a roll from the boys in the hot dog van (if you’re an Echuca Football Netball Club fan) and what about those hot jam donuts? No wonder we all add on a few sneaky kilos in the winter months.

While parents of junior footballers are rushing around sourcing footy boots, local senior teams have been training since the start of summer and the big leagues have already kicked off with the first round starting last night hot on the heels of the men’s pre-season competition. This weekend will also see a grand final between the Brisbane Lions and Adelaide as the inaugural AFL Women’s competition comes to a close.
There may have been some mixed views from footy fans (mainly men) about the worthiness of this ground breaking competition for women but let’s not forget that in some countries many girls and women aren’t event allowed to go to school or attend university, so from an ‘equality’ and ‘opportunity’ perspective the AFL must be congratulated for making this competition a reality.

Footy might just be a sport, played for more than 120 years by men and boys around the country, but it’s now also an opportunity for women to smash through a glass ceiling and for everyone’s football dreams to come true, regardless of gender, race or ability.

For many footy is much more than just a sport, it’s a proven connector of people and communities. Being part of a football club, particularly in regional areas, is akin to belonging to a family.
We know this because we’ve experienced the benefits of belonging to a local footy and netball club first hand.
Flat Out Mum blogger and partner of Hawthorn Football Club legend Shane Crawford, Olivia Anderson agrees that football is the glue that “brings people together”.
Having lived a life unavoidably linked to football for the good part of 20 years and now as the ‘flat out’ mum of four young boys, Olivia understands how the footy community works.
In a recent article for the Herald Sun, Olivia explained that not only does footy bring people together but how it “is the social glue of our community”.

“It doesn’t matter if you’re a boy or girl, an ageing AFL star or a new Australian — you’re embraced by the club and given a job to do,” she wrote.

Football, in all its forms, is undoubtedly the quintessential community sport and we’re ready to kick off for season 2017. And to all those girls and women, boys and men pulling on the boots this season and beyond… good luck and enjoy your season!

Go Roos and the Echuca Murray Bombers!

Christy xo

#spreadingthegoodstuff #footyishere #wordsforgood #community#equality

📷  image thanks to Pinterest

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