Boutique Media and Communications

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The downside to being a grammar nazi……

posted on: June 7, 2013
in: Our blog


I was recently asked by a friend whether my ‘gratuitous’ infatuation with the written and spoken word ever gave me cause for regret.

I thought long and hard about the question – strange as it was to me – and was struck by the realisation that yes, at times it had.

Just recently for example, I was at a school information night for prospective prep students, perched in the back row (where the cool kids sit), pen poised and eager to learn whether this establishment might be a suitable fit for my first-born.

Then bang.  Up popped the first power-point slide and instantly I’m smacked in the face with glaring spelling mistakes, sloppy grammar and an abhorrent over-use of capital letters (my pet-hate).

Forget the teacher who is on stage speaking to those notes trying his darnedest to sell the virtues of his wonderful school – he’s lost me at the first dot-point which capitalises the word ‘student’ in the middle of a sentence!

No matter how hard I try to shift my gaze from the screen and focus on the content of this important speech, I can’t move past the words in front of me.

I want to stand up and shriek, “there are spelling mistakes in your presentation, the word ‘laptop’ shouldn’t be capitalised and that apostrophe doesn’t belong there!”

I don’t, because that would be just plain rude (and totally obnoxious), but it doesn’t help me with my quandary.  And I still have four more of these nights to sit through.

Oh Lord, how can I possibly make an informed decision as to where I should send my children for their formal education when I can’t move past the first misspelt pronoun on the screen?

Maybe I should send my husband who, like most normal folk, couldn’t give a rat’s clacker about a power point presentation which laughs in the face of my noxious obsession with good grammar, linguistics and punctuation.

This week at The Splendid Word…

posted on: June 3, 2013
in: Our blog



This week at the Splendid Word we have been busy creating some corporate style guide words for Echuca Regional Health (ERH) as it steams along with a major redevelopment and plans for a brand new logo.

We are very excited to help rebrand ERH as part of the creative collaboration, The Image Factory.

The Image Factory, made up of Vast Domains Echuca, Echuca Signs and The Splendid Word, has developed a new logo for ERH in readiness for the completion of its $65.6 million redevelopment.

We are thrilled to be working on such an important and exciting project and, like the entire community, look forward to a brand new state-of-the-art hospital facility for Echuca Moama.

Also, aside from working with ERH and numerous other local businesses, we have been busy on our new website (as you can see) – which we love.

And the reason why our website is so smoking hot is due to the amazing website building talents of Neil Greaves at Vast Domains.

We had so many splendid words to tell our story, but really needed a gorgeous website to sew it all together and that’s what we ended up with thanks to Neil at Vast Domains.

The Splendid Word can offer all things ‘wordy’ and now thanks to Vast Domains and The Image Factory we can offer a full creative service to our clients.

Leonie and Christy


The Splendid Word goes live…………….

posted on: May 3, 2013
in: Our blog

wine time - both

18 months ago we hatched a grand plan to establish a boutique media and communications consultancy to quench a growing thirst in our heavenly little region for high quality public relations services.

That plan quickly became our reality and we have been thrilled beyond imagination at all The Splendid Word has achieved in such a short space of time.

TSW has been embraced by friends, acquaintances, complete strangers, and businesses small and large, and we take this opportunity to shout a huge thank you to you all.

We are hugely excited today to be expanding our horizons and launching our ‘official’ online presence.

Welcome to The Splendid Word’s brand spanking new website.   We invite you to stay and have a look around.  Even drop us a line or send us some feedback if your heart desires.

We think it’s pretty darn cool – hope you like it too….


Leonie & Christy….TSW

Introducing Christy………

posted on: April 27, 2013
in: Our blog

christy 2

Christy lives for her family, her friends, her rather-hectic social life… for all things fun, great food, good wine, for her little dog Harry and for camping holidays.

But she lives to write!

She can think of no better way to spend the day than to sit and write all day long (with some good coffee to get started of course).

Christy has always loved to write and was lucky to land a cadetship in newspaper journalism right here in Echuca Moama as a school leaver before heading overseas to see the world (and journal every single day) with her sweetheart.

She has since married that sweetheart, the lovely Troy, and they have three gorgeous children, Tighe (8), Finnella (7) and Marli (4).

While paying off overseas debts and dabbling in customer service, marketing and events and an enjoyable stint as a vet nurse, Christy found herself continually drawn back to writing.

And upon re-establishing her career as a freelance writer with Homescape magazine she pleasantly discovered that her love and talent for writing was still alive and kicking.

You could say…she has come full circle.




A quick word on Leonie……

posted on: April 27, 2013
in: Our blog

Lee 1

Thinker, believer, writer, dream chaser, star gazer….

An eternal optimist, Lee loves to surround herself with all things sunny and bright – family, girlfriends, good times, good reads, good wine and good conversation…  She is an ex-newspaper and radio journo and these days spends her time nurturing her three darling heart boys Dhara, Arley & Ged and this cool little media and communications consultancy (TSW) which she & business partner Christy O’Brien run from their homes in Echuca-Moama.

Lee and her hunky boy Craig moved to Echuca-Moama from Ballarat in 2004 – lured by the idyllic river lifestyle, the romantic notion of a quieter paced life in the country, the abundance of fabulous wine bars, restaurants, festivals, camping spots and above all glorious, glorious sunshine.   And boy has it delivered.

This little family of five has fallen madly in love with the region, its people and the many hidden treasures which lie beyond the dusty river banks.


A bit more on TSW…

A bit more on TSW…

The Splendid Word evolved from discussions with local business people who identified a gap within the market for high quality, polished communications material.

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We love a good launch at TSW….

posted on: April 26, 2013
in: Our blog

We Splendid Word gals love working with clever and creative people in our awesome little community….That is why we were super excited to see the launch of Style Is Eternal on FB recently.  It has been such a thrill working on the words with founder Kate McDonald – another dream catcher chasing her bliss.

L2P program secures major sponsor

posted on: April 26, 2013
in: Our blog

Fantastic news for the L2P Learner Driver Mentor Program based in Echuca.  Moama Bowling Club has been announced as major sponsor of this vital service which will ensure it can be offered to all young learner drivers in the Campaspe Shire.  The Splendid Word has loved popping some words together for the announcement.

Go Team Naughtons!

posted on: April 26, 2013
in: Our blog

Congratulations to the team at Naughtons for their outstanding success at the recent Swimming Pool and Spa Association of Victoria (SPASA) Awards of Excellence.

The Echuca and Shepparton based business was named Best Pool Shop in Victoria and

also won the category for Best Concrete Pool by a Country Member. 

Exciting to see another wonderful client receiving such deserving acclaim.

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