Copywriting and brand storytelling is our jam here at The Splendid Word.

Which means you’re in luck. Because in this age of the global economy, the intrusive, self-centred ‘spray and pray’ marketing we once knew – no longer works.

In today’s digital climate, storytelling is at the heart of all good content marketing.

And that’s because stories allow us to create a human connection with our customers. Even the science proves it! Our brains are far more engaged by storytelling than the cold, hard facts. When we connect on an emotional level through story, we bond to the message, we have more trust in the brand, and ultimately we are more likely to support it.

When we market a product or service without storytelling, we’re simply ‘hard-selling’. But when we use storytelling in our content marketing, we’re showing through story, how that product or service can change someone’s life. See the difference?

We also deliver workshops on brand storytelling, and the power of positive communication, if you’d like us to present at your event, or pay an in-person visit to your workplace or school!

You’ve spent countless hours slaving over an important company document, blog, brochure or enewsletter and sent the final product off for print or publication only to find a glaring mistake in the copy. Sound familiar?

It’s one of the most common pain points for brands and businesses who come to us for support. And no wonder. It might sound easy, but proofreading is actually a highly skilled craft. Wrapping your head around grammar structure, spelling, meanings and rules that are often contradictory, can (and does) take years to master.

Poor readability, spelling, punctuation and sloppy grammar can have a profoundly negative impact on your brand image and reputation. It can signify a lack of attention to detail, a rushed approach, or a lack of thoroughness in general.

And when you pour so much blood, sweat and tears into building a great business, the last thing you want to do is drop the ball on the standard of your communications. After all, that’s how you connect with your audience, and ultimately sell your product or service.

Our experienced editing team has been at this game for almost a decade (plus another decade before that working in the media) – spotting out typos, spelling mistakes, style inconsistencies and grammatical errors (all before you hit send).

We provide content editing for everything you can think of – long-form documents, articles, reports, submissions, web copy, books, essays and more.

Consistency is key when it comes to using social media to build your digital footprint and get your message out.

And consistency is almost impossible to achieve without a plan.

We work with small businesses, corporates and start-ups to develop content marketing strategies, campaigns and editorial calendars for their social media offerings – helping to guide the way they look, sound and engage in the digital world.

And where the plan alone isn’t enough, and you need support with the implementation and content creation, we can manage that too.

Remember, words are our thang!