Empowering Brands To Use Their Words For Good
The Splendid Word (TSW) is a copywriting agency dedicated to delivering top class communication services for purpose-led businesses and not-for-profits.
We write beautiful words for brands to help them connect with their customers, build trust in their offerings, and share their unique stories with the world.
TSW is home to an experienced team of creative freelance journalists, copywriters, storytellers and editors – and we care deeply about using our words for good.
We believe words are the most powerful vehicle for connecting, inspiring and driving positive change. When we use our words to build UP the people, businesses and communities we work with, we pave the way to a brighter future for all.
We are passionate supporters and champions of businesses making a positive difference in their communities and are loud and proud advocates of the doers and the dreamers who are using their skills and knowledge as a force for good.
We specialise in developing brand story packages, communication style guides and content strategies, as well as delivering workshops and customised training on brand storytelling and conscious copywriting.
We craft copy for websites, blogs, email marketing, media releases, videos, reports, articles and speeches, and offer professional proofreading and editing services to a wide range of clients.
We also manage social media campaigns, including strategy development, content calendars and content writing, and provide stakeholder engagement services for corporates, community groups and events.
If you need the support of a qualified, ethical and accomplished storyteller to help you connect authentically with your clients, you’ll feel right at home here.
We’re ready when you are.
Leonie Canham | Creative Director
Want to work with us?
First, let’s see if we make a good fit…….
- Do you value the impact that top quality content has on your brand, engagement and bottom-line, but lack the time, skill or strategic know-how to do it yourself?
- Do you know what you want to say, but struggle to say it in a way that doesn’t sound pushy or salesy?
- Is your content and messaging lacking strategy, substance and consistency because you don’t have a clear brand story guiding who you are and why you do what you do?
- Do you know in your heart that your business is about something bigger than just the product or service you provide, but you can’t seem to dial in your purpose-driven brand story?
- Are you feeling overwhelmed by the amount of content you need to create to ‘keep up’ with your competitors?
- When you sit down to write about your business, do you get stuck in content paralysis?
- Is your content creation taking up way too much precious time that would be better spent actually running your business?
If you answered yes to any of the above, we can absolutely help…….
At TSW, we take away the content marketing overwhelm.
We help our clients get clear on their messaging and then create beautiful copy that captures their brand essence, connects with their customers, builds trust in their offerings and attracts loyal, repeat clients. We help them uncover, share and celebrate the unique and inspiring stories that live within their brand.
In doing so, we give our clients back their most precious resource – their time. Time to focus on their priorities, to be more proactive in their work, to feel more present with family and friends, and to do more of what truly lights them up.
We craft unique and compelling copy for pretty much any platform or purpose you can dream up.
Our key services are listed below. Click into each offering for the full details:
Copywriting and brand storytelling is our jam.
Which means you’re in luck. Because in this age of the global economy, the intrusive, self-centred ‘spray and pray’ marketing we once knew – no longer works.
In today’s digital climate, storytelling is at the heart of all good content marketing.
And that’s because stories allow us to create a human connection with our customers. Even the science proves it! Our brains are far more engaged by storytelling than the cold, hard facts. When we connect on an emotional level through story, we bond to the message, we have more trust in the brand, and ultimately we are more likely to support it.
When we market a product or service without storytelling, we’re simply ‘hard-selling’. But when we use storytelling in our content marketing, we’re showing through story, how that product or service can change someone’s life. See the difference?
At The Splendid Word, we write captivating copy for brands that helps them connect with their customers, builds trust in their offerings, elevates their profile and shares their unique story with the world.
We also deliver workshops on brand storytelling, and the power of positive communication if you’d like us to present at your event, or pay an in-person visit to your workplace or school!
This is our signature service. Wanna know why?
Because your brand story is your secret weapon for standing out in a crowded marketplace.
It’s what differentiates your business from your competitors, it’s how you connect authentically with your audience and it’s how you build trust in your offerings.
Your brand story acts as your north star. It informs and guides all the content that you share across your marketing platforms, including website, social media, email marketing, traditional media and more.
It captures the big picture stuff of your business – your aspirations, vision, mission, values and the story of how your brand came into being. It explains why you exist beyond the purpose of making money; and how you help people level-up in their lives.
Brand storytelling is the secret sauce for building human connections. It provides an intimate glimpse into the culture of your business and what you do to deliver and fulfil your promises. It offers a window to the soul of your brand and shows a side of it that your customers can relate to.
Your brand story is so much more than an ‘About Page’. Your brand story is all about showing not just your product or service, but your people, culture and values.
It ‘tells’ the story of a business that cares about its consumers and it captures the reason ‘why’ you created a product or service to minimise the pain points of your customers’ day-to-day living.
Without it, it’s very hard to make sure your content is genuine, strategic and consistent and on brand.
You’ve spent countless hours slaving over an important company document, blog, brochure or enewsletter and sent the final product off for print or publication only to find a glaring mistake in the copy. Sound familiar?
It’s one of the most common pain points for brands and businesses who come to us for support. And no wonder. It might sound easy, but proofreading is actually a highly skilled craft. Wrapping your head around grammar structure, spelling, meanings and rules that are often contradictory, can (and does) take years to master.
Poor readability, spelling, punctuation and sloppy grammar can have a profoundly negative impact on your brand image and reputation. It can signify a lack of attention to detail, a rushed approach, or a lack of thoroughness in general.
And when you pour so much blood, sweat and tears into building a great business, the last thing you want to do is drop the ball on the standard of your communications. After all, that’s how you connect with your audience, and ultimately sell your product or service.
Our experienced editing team has been at this game for almost a decade (plus another decade before that working in the media) – spotting out typos, spelling mistakes, style inconsistencies and grammatical errors (all before you hit send).
We provide content editing for everything you can think of – long-form documents, articles, reports, submissions, web copy, books, essays and more.
Consistency is key when it comes to using social media to build your digital footprint and get your message out.
And consistency is almost impossible to achieve without a plan.
We work with small businesses, corporates and start-ups to develop content marketing strategies, campaigns and editorial calendars for their social media offerings – helping to guide the way they look, sound and engage in the digital world.
And where the plan alone isn’t enough, and you need support with the implementation and content creation, we can manage that too.
Remember, words are our thang!
A selection of completed projects.
- Murray River Country19 February 2021
- Wattle Road Website23 February 2021
- Berrrigan Offical Visitors’ Guide19 February 2021
- Loved Up EM Magazine23 February 2021
- Ainslie Wills23 February 2021
- Troy Cassar-Daley23 February 2021
- Bernard Fanning23 February 2021
- Husky3 May 2019
- Echuca Moama3 May 2019
- Benny Walker3 May 2019
- Debra Conway Willy Zygier3 May 2019
- Gawarra3 May 2019
- Hoodoo Guroos3 May 2019
- Josh Pyke3 May 2019
- Kasey Chambers3 May 2019
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Our vision is to empower people and brands across the globe to use their words as a force for good.
We craft captivating, conscious content for brands to help them connect with their customers, build trust in their offerings and share their unique story with the world.