Boutique Media and Communications

Posts under inspiration

Go Where You’re Called……

posted on: June 18, 2019
in: Creativity, inspiration, Our blog

Illustration by the amazing Miranti Kayess, Sydney Australia

It’s been a while since I’ve worked in a ‘real’ office, but for the past few weeks I’ve been undertaking an in-house stint in communications and engagement with Major Road Projects Victoria on the Echuca-Moama Bridge build.


It’s my second in-house secondment with the organisation, and on both occasions it’s been a great opportunity to extend myself and shake things up a bit. I’ve genuinely loved working in a busy office space alongside the team of clever engineers, construction gurus and project managers who are delivering this once-in-a-generation infrastructure project here in Echuca Moama.


And if I’m honest, it’s also been a chance to test a niggling theory that maybe life would be easier working for someone else, than running my own business.


The morning tea breaks featuring scones with jam and cream, and the obligatory daily newspaper quiz with the team have sure added weight to that hypothesis. As has the regular pay check.


But it’s meant returning to that world of calling on friends to help with before and after-school care and sport-runs for my three young boys, missing important occasions at school, that dreaded feeling of asking for time off when your child falls ill, heading out into the cold to commute to the office, returning home after dark, and sacrificing my daily gym class. I know that’s the norm for most working mums, and it used to be mine. But it reminded me of why I made the change.


Don’t be misguided – it’s not all shinshine and lollypops at The Splendid Word.


Running your own business is bloody hard work. And when you’re talking about a start-up biz, the odds of longevity, let-a-lone success, are stacked firmly against you. According to the Australian Bureau of Statistics, more than 60% of start-ups fail in the first three years.


The fact that TSW is now in its eighth year, and continuing to grow, quite honestly blows my mind.


And as anyone running their own business can attest, it’s a 24-7 commitment. It requires enormous self-motivation, dedication, risk-taking, sacrifice, vulnerability, courage and passion. There’s practically no security in terms of when the next pay cheque might arrive, and you never, ever switch off.


But if these past few weeks working in-house have shown me anything, it’s that the grass is not always greener. There are perks and pitfalls in every line of work – and it all comes down to personal choice and priorities. For me, at this point in my life, the upsides of life as a freelance writer, far outweigh the hard stuff.


The freedom to choose the work that lights me up, the flexibilty to work my own hours (and yes, often-times that’s the graveyard shift), to be my own boss, to be at school when my kids get awards at assembly, to welcome them home when they get off the school bus, and to run them around to extra-curricular activities in the evenings, is a rare gift that I feel incredibly grateful for. And I know Christy feels the same.


But if you ask me if we feel ‘lucky’ to have this flexibility and choice in our work life at The Splendid Word, the honest answer is no.


Luck really didn’t play a part in this business. And it hasn’t been easy. At all.


We’ve worked (and continue to work) incredibly hard to build The Splendid Word from the ground up – and not just over the past eight years. The seed to where we find ourselves today was sown way back in the classroom at school and university, and then in the busy newsrooms of print and broadcast media outlets.


Eight years ago, when I was pregnant with my third child, and deep in the trenches of juggling motherhood with a career in political comms, I made a choice.


I took a giant leap and went freelance.


I didn’t want to give up the career I had worked so hard to build, but I wanted to be around more for my kids as they grew up.


And so I gave up the security of a great job, regular pay cheque, superannuation and paid holidays in favour of starting a brand new business in partnership with a near stranger – Christy – who today is one of my very best friends, mentors and confidantes.


In the early days, our business model was a messy mix of us sitting up all night long writing content, and then stealing pockets of time on the computer during the day in between running around after our little kids. It was a hard slog, and we were definitely burning the candle at both ends, but it built the foundation for our family-friendly business, that eight years on, has grown to a team of five amazing freelancers.


Back in the early days, I often told myself and others that TSW was a temporary gig, and that I’d get a ‘real job’ when my three boys were all at school.


Well I’ve put that theory to the test these past few weeks, and as I return to my TSW office today my feet are firmly planted where I stand.


The Splendid Word has brought with it some of the greatest challenges and triumphs that I have known in my working life so far. It’s my ‘real job’, and I wouldn’t give it up for the world.


X Lee.


We Love Good Storytelling

posted on: July 7, 2015
in: inspiration, Our blog

Photo courtesy of The Age

As storytellers we come across tales of brilliance, success and achievement every day.

Every now and then though, we are struck by the motivation and selfless dedication some individuals display in their relentless pursuit to make the world a better place.

These are the stories that stay with us and make our job much more than just reporting on the facts – it becomes a privilege.

One such story involves young Shepparton man, Lyndon Galea, who noticed something in his home town that wasn’t quite right and decided to take some action.

We came across Lyndon’s inspiring story while writing a media release for one of our biggest clients, Goulburn Ovens Tafe (GOTAFE), whose stories we share on a regular basis.

Two years ago Lyndon became aware that too many children in the Shepparton area faced a day at school without breakfast or lunch. What started as a couple of mates making sandwiches from home has turned into a full production line of school-based snacks and lunches.

All produce is provided by local surplus-food charities and prepared by hospitality students at GOTAFE. The program, known as Eat Up, is now providing much-needed food for school children across Shepparton, Bendigo and Melbourne – with plans for a nation-wide roll out.

So this week’s #spreadingthegoodstuff shout-out is dedicated to Lyndon Galea and GOTAFE for opening our eyes to the amazing people and their life-changing programs that exist in our very own back yard.

Check out the links to the Shepparton News and The Age to find out more about Eat Up and make sure you help spread the word.

Christy – lover of good storytelling