Storytelling – the future of content marketing

Today regional tourism industry members from across Victoria and NSW are in Echuca Moama to workshop all things online and social media at the Murray Regional Tourism ‘Get Social in the Murray’ conference.

Our workshop opened the conference, exploring why – in this age of the global, digital economy – storytelling is becoming the future of content marketing.

We delved deep into the art of storytelling – helping attendees to find their business purpose and translate this into unique stories and captivating content that can be shared across multiple communication platforms.

The most thrilling aspect for us as presenters today was the opportunity to share our passion for kind language and positive communication and to have that resonate so strongly with so many.

We are constantly working to change the way people use the written and spoken word to communicate with their customers, their peers, their families and friends and themselves.

Big thanks to Murray Regional Tourism for inviting us to share our knowledge in this evolving space.

It was such a pleasure meeting so many wonderful business owners who are passionate about sharing their unique stories. Good luck to all finalists in tomorrow night’s Regional Tourism Awards.

Christy and Lee