We’re #spreadingthegoodstuff this week for this beautiful place we call home and for the great work taking place behind the scenes at Echuca Moama Tourism to showcase our destination to travellers far and wide.
In case you hadn’t heard, EMT has a new leader at the helm – and while she’s only been here a few months, she’s already having a deep impact.
Kathryn Mackenzie comes to EM from the City of Greater Bendigo, where she was tourism manager for more than 20 years.
She’s vibrant, engaging, inclusive and unquestionably creative and her vision to develop Echuca Moama’s reputation as an authentic experience-based destination is one to get excited about.
And she has the runs on the board. Kathryn assisted Bendigo in becoming one of the leading cultural, heritage and arts destinations in Australia – and her marketing of the Marilyn Monroe Exhibition took out bronze at the national tourism awards in Darwin last year.
We’ve been fortunate to work closely with Kathryn in recent weeks, interviewing local identities and writing the content for Echuca Moama’s new official visitor’s guide and we’re genuinely excited about the direction she’s taking our stunning region.
She believes storytelling has a key role to play in developing and spotlighting the enormous array of ‘experiences’ on offer in this unique part of the world, and we couldn’t agree more.
She is deeply passionate about developing strong and collaborative partnerships, and she believes we, the locals, have a major advocacy role to play in breathing new life into the place we call home.
Well she can sign us up! We seriously love nothing more than spruiking the virtues of our riverside paradise.
You only have to take a look at our little side project #loveEM – which we started on social media in 2012 as a platform to promote and celebrate all that is awesome about Echuca Moama.
We really are blessed to live in one of the most captivatingly beautiful and endearing places on earth, and if we as a collective of ‘locals’ can shout that to the rafters, the people will come.
Stay tuned for the release of the new Official Visitor’s Guide next month. It’s coming together beautifully thanks to Echuca Moama Print and Design and is jam-packed with gorgeous imagery and lovely stories about the many hidden gems and experiences on offer in our region.
And if you’re not doing it already, get proud and loud about this place we call home. There’s nowhere else in the world quite like it.
X Lee
#spreadingthegoodstuff
