The Splendid Word Blog
All our news and events
TSW Celebrates 15 Years of Storytelling
Fifteen years ago today, Christy and I took a giant entrepreneurial leap, and launched our very own storytelling...Blog Writing 101
If you own your own business and it’s got a website, you need to be blogging – no...4 Fool Proof Tips For Writing Better Copy
The trick with good copy is that it looks easy to write. It’s quick to read, gets to...Why Websites Still Matter
Having a website for your business is not just a nice-to-have. So many of us do the majority...The Power of A Strong Brand Story
Brand stories aren’t just for the big guys you know. They’re just as essential for the pet store...5 Signs Your Business Needs A Copywriter
Producing great web copy for your business is a non-negotiable these days. Well-written, human-centred copy is what’s going...International Day of the Girl
This little girl is me. This little grew up as the middle child in a warm and loving...Restructuring In The Midst Of A Global Pandemic: What I Know Now
A few days ago I ticked over one year as sole creative director here at The Splendid Word....New Beginnings
I never imagined myself as a sole business owner. For a creative introvert like me, it’s just not...We’ve got some *big* news
‘We must accept the end of something in order to begin to build something new’ After almost 10...










